Startup founders face many decisions in the early days – how to price their products and services, who to hire, when to launch. When you’re focused on fundamental choices like these, there’s a good chance that social and environmental responsibility may be the last thing on your mind. But ignoring sustainability in the early days of a company is not only a mistake – it’s a missed opportunity.
Baking social good into your startup gives you a competitive advantage. A recent Nielson study found that 66 percent of consumers are willing to pay more for sustainable brands – up from 55 percent in 2014. And it’s not just your customers. 78 percent of millennials say corporate social responsibility (CSR) directly influences whether they would work at an organization (Cone).
Building a responsible company will help you acquire customers and the best talent – and it doesn’t require a major budget. Here are 9 ways to get started: