Founder & CEO
McPherson Strategies
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises.
She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship’s Annual Summit, DLD, TOA Berlin, and Techonomy. Susan founded and hosts the bi-weekly #CSRChat on Twitter and is a regular guest on a variety of podcasts.
Currently, Susan invests in, and advises women-led technology start-ups, including News Deeply, Hint Water, Apolitical, Arlo Skye, GoldBean and The Muse. She serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation, and the Lower Eastside Girls Club, and previously served on the board of Bpeace. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and was named as one of Fortune’s 55 Most Influential Women on Twitter, 40 Women to Watch Over 40, Elle Magazine’s Top 25 Women on Twitter and Fast Company’s 25 Smartest Women of Twitter.
“Business is a force for good — and sustainability is good for business. “