Carrie Hammer started her career as an advertising sales executive and often heard that she should “dress for the job she wanted not the job she had.” In 2012 she created the eponymous clothing line CARRIE HAMMER.
Carrie Hammer started her career as an advertising sales executive and often heard that she should “dress for the job she wanted not the job she had.” In 2012 she created the eponymous clothing line CARRIE HAMMER to deliver fashion forward professional wear to women. Hammer has been credited in kickstarting the “body positive” movement in the fashion and advertising industries through the creation of her powerful campaign “Role Models Not Runway Models.” Fox called it “The Runway Revolution” when she included powerful CEOS, executives, activists, and philanthropists on the runway in lieu of traditional models. Hammer, her line, and her movement have been featured on and in the New York Times, WSJ, CNBC, Today Show, Fox Business News, Forbes, Good Morning America, Elle, Marie Claire, Cosmopolitan amongst others. Hammer was featured by Forbes as 30 Under 30, and was named by Entrepreneur Magazine as one of 15 Female Entrepreneurs to watch in 2015. Working with some of the most powerful women in the world, as well as with global press and brand partners, Hammer became adept at marketing to a class of global KOLs through branding, partnerships, and maintaining relationships with private clients. Hammer now utilizes those skills, partnerships, and global relationships in working with her consulting clients.