At Rocawear, she rose to the position of creative director of the women’s and children’s divisions and met her future husband, Damon Dash. In 2004, Roy launched her eponymous fashion collection.
In early 2006, Roy received a Bollywood industry award for her contribution to American fashion. In 2007, Roy was inducted into the Council of Fashion Designers of America. In June 2008, Jones Apparel Group formed a joint venture with the Rachel Roy brand.
Roy also received publicity in the teen market, including in Teen Vogue; in its April 2009 issue, Rachel did a “how to,” where she transforms a regular T-shirt into an edgy prom dress.
In August 2009, Roy launched The RACHEL Rachel Roy collection, an affordable diffusion line of sportswear, shoes, and accessories. The label “RACHEL Rachel Roy” is available exclusively at Macy’s in the United States and at The Bay in Canada. Also in summer 2009, Roy and Grammy Award-winning British pop singer Estelle announced via Roy’s Twitter feed their collaboration on a jewelry line for the Spring 2010 RACHEL Rachel Roy collection. Roy designed a capsule collection in partnership with model Jessica Stam for Macy’s stores and RachelRoy.com in Fall 2010