As a renowned digital entrepreneur and pioneer in the social media landscape, Soraya is a leading authority on digital commerce and ways to apply new technologies to help foster efficiency, visibility and growth.
Most recently, Soraya is the cofounder of Zady.com, which is among the first online retailers to seamlessly integrate commerce, rich media content and social media, providing customers with a truly dynamic shopping experience. Zady.com empowers customers to learn about the conscious consumer movement and purchase beautifullyconstructed goods that are created with craftsmanship and artisanship – qualities that have been sacrificed in a world of cheap prices and fast production. In 2014, Zady was named by Fast Company as one of the top ten most innovative retail companies in the world as part of their annual Most Innovative Companies issue.
Soraya began her career as Manager of Digital Partnerships and Social Media at The New York Times, where she quickly established herself as a leading thought leader on today’s everchanging digital landscape. While at The New York Times, Soraya positioned the global news leader on networks such as Facebook, YouTube, and Twitter, partnered with startups large and small, and established awardwinning campaigns. She was also tasked with teaching journalists and chief executives alike how to best use and leverage social media. Renowned Times columnist Nicholas Kristof credits Darabi as being “the only reason why he has [millions] of followers on Twitter.”
Following her tenure at the Times, Soraya served as Product Lead for drop.io, a realtime online sharing, collaboration, and presentation service (acquired by Facebook). She then went on to cofound the popular mobile application Foodspotting, named by Apple and Wired Magazine as an “app of the year” before being acquired by Open Table.
Recently featured on the cover of Fast Company’s “Most Creative People in Business” issue, and Brandweek’s “Hot Digital” issue, Soraya also was named one of Inc. Magazine’s “30 Under 30,” and included in AdAge’s “25 People in Media to Follow on Twitter.” In 2014, she received the honor of joining the World Economic Forum’s “Young Global Leaders.” Her experience and success in identifying and leveraging the latest digital technologies make Soraya an ideal speaker for organizations of all sizes which are looking for ways to help build sustainable growth in our new digital world.
Soraya received her Bachelor of Arts degree in Art History from Georgetown University.