Accomplished Global Chief Marketing Officer, Recognized for Building Businesses and Delivering Exceptional Financial Results, Former Vice President of IBM’s Global Business Services
Lorraine Barber-Miller is an accomplished global Chief Marketing Officer recognized for building businesses and delivering exceptional financial results in both Mature and Growth Markets. Having advanced through the marketing, sales, and communications disciplines both domestically and internationally, she has led marketing transformation and entrepreneurial business building in over 100 countries globally.
Currently as Senior Vice President and Chief Marketing Officer for ADP, Lorraine has global end-to-end functional and financial accountability. In this comprehensive capacity, she is responsible for full client acquisition and lifecycle marketing through all channels including digital, direct sales, inside sales, alliance partners and third-parties across all products, client segments and markets. She is also personally leading the first global reinvention of ADP’s brand in its 70-year history.
Previously as Vice President for IBM’s Global Business Services, Industries, C-suite and Blockchain Marketing across North America, Lorraine’s work was in pursuit of advancing Artificial Intelligence, Cognitive and Digital Reinvention. In a client-facing capacity, she also advised select Fortune 500 clients on marketing strategy, digital transformation and client experience design. Lorraine was also responsible for driving a new growth agenda centered on consulting partnerships with Apple, Twitter, Salesforce.com, Adobe, SAP, Oracle, Microsoft and Workday.
Formerly, she served as Global Executive, Demand Generation and Client Engagement and was responsible for a global team of 1,600 people and a $1.1B marketing budget, generating $18B+ in annual revenue enterprise-wide. While working abroad, she served as CMO of Central and Eastern Europe for IBM based in Prague where she grew revenue and profit annually with double-digit gains. Earlier, in the role as Marketing and Communications Director based in Dubai, Lorraine grew IBM’s market presence and launched the Smarter Planet agenda across 3 continents in more than 100 countries across Central and Eastern Europe, Middle East and Africa.